Delightful digital banking
Accelerating bank-wide customer-centricity and product innovation
Challenges
- Lack of competitive edge due to low innovation ability
- Overly focused on incremental improvements instead of creating new long-term value due to KPI-focused culture
- Low customer-centricity in project execution
Solution
- Cross-functional teams worked in Design Sprints to develop new innovative solutions that expanded product portfolio
- Discovered untapped market opportunities through a deep dive in unmet needs, and mapped 20 new user-centric solutions ready for implementation
Impact
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Products launched
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