Innovating insurance offerings
Product team from insurance industry looking to differentiate their offerings, fast
Challenges
- Low customer attraction with existing product portfolio
- Poor stakeholder alignment causing fragmented execution of strategy
- Slow product development and non-differentiated offerings
Solution
- Trend research, cross-industry benchmarking and business modelling conducted over 6 weeks
- Strategic direction for product portfolio and partnerships established
- Persona mapping and technology roadmapping identifying customer unmet needs and subsequent digital solutions driving customer experience
Impact
0
Digital prototypes developed & tested with users & stakeholders
0