Culture. Capabilities.

Co-Creation. Courage

Innovation and customer experience are no longer “nice to haves,” they’re vital to your organisation’s ability to succeed and sustain a competitive advantage. To transform your organisation and defend against competitors and disruptors, your leadership needs to understand the “hows” of innovation. Cx4 is an innovation strategy that focuses inward to develop the skills, capacities, and processes which drive innovative results

Lab Overview

Cx4 helps transform your organisation by mapping innovation related strengths and weaknesses, understanding and quantifying the impact of culture and processes so you can link these to your innovation strategy.

The Cx4 Innovation Strategy Lab is a focused and facilitated opportunity for leadership to understand how the four levers of Culture, Capabilities, Co-creation and Courage will impact innovation potential.

How our Innovation Strategy Lab can impact your Organisation


Get a clear, aligned picture of the “as is” and “to be” for innovation in your company. Explore and understand your strategy on a deeper level.


Evaluate the drivers of change and make strategic decisions regarding the principal levers which will impact your organisation.


Develop a shared language and understanding of innovation within your leadership and organisation to achieve alignment.

How else can we help you?

Building Future Ready Humans

We help organisations build innovation skills & future ready humans to drive impact

Driving Growth Through Innovation

We help organisations build innovation skills & future ready humans to drive impact

Human Lab
Level 3 Unit 5
D6 Offices
Jalan Sentul
51000 Kuala Lumpur

+603 2713 4067

Human Inc Singapore
7 Temasek Boulevard
#12-07 Suntec Tower One


Human Inc UK
18c Petticoat Tower
Petticoat Square
City of London E1 7EF UK

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